Our story

Welcome to Endless Hoops!

We are a Belgian fashion jewellery brand specialised in the niche of hoop earrings. We believe that jewellery should be more than just an accessory, it should also be a reflection of who you are and what you stand for. That's why we focus not only on beauty but also on giving back.

Endless Hoops was born as a result of decades long passion for design, fashion and earrings combined with its founder's calling for making the world a better place. We are committed to allocating a significant portion of our earnings towards self-funded social responsibility initiatives that focus on empowering women through education in developing countries. So with every purchase you make, you are contributing to our cause. We believe that every little bit counts and we are dedicated to using our business to make a positive impact on the world.

We take great care in curating our collection, using a rigorous selection process that incorporates valuable feedback from our customers. Our goal is to offer a diverse range of high-quality pieces that not only meet but exceed our customers' expectations. We believe that this approach enables us to deliver a collection that truly resonates with our customer base.

We are dedicated to providing our customers with the high quality earrings that is both durable and hypoallergenic. We carefully select our materials to ensure they are not only long-lasting but also resistant to tarnishing, keeping your jewellery looking as beautiful as the day you bought it.

We are proud to partner with small women-owned businesses that share our values and commitment to excellence.

Endless Hoops is committed to providing excellent service and making sure that each purchase is a seamless and enjoyable experience. We also value transparency and are always happy to answer any questions you may have about our products, social projects, or our company.

Thank you for considering our jewelry and for joining us in our mission to create a better world. We hope that you find a pair of earrings that you love and that you wear them with pride knowing that you're making a difference in the world.

We are looking forward to sharing more about our projects! As your contribution grows, so will the resources to fund the projects.